Rekenthaler Report

Why ETFs Succeeded for Retail Investors

John Rekenthaler

An Inauspicious Beginning
They could easily have failed.

When exchange-traded funds were invented, they were advertised as funds that trade like stocks. (The same could be said of closed-end funds, but those investments came with an asterisk. Sellers of closed-end funds received what buyers would pay, not the calculated value of the underlying assets. ETFs, in contrast, were structured to deliver the full amount.)